2025 marked 45 years of Audi quattro. At the Shanghai Motorshow 2025, antenna helped Audi celebrate that milestone. We created two films and an experience to put attendees in the driver's seat of different eras of quattro achievement.
The 45 years of quattro film shows the history of the groundbreaking technology from inception to the latest advances. Given access to a vast library of rare footage and images from the past 45 years, we were able to tell the story on the main screen of the quattro performance area on the Audi booth in Shanghai.
An in-depth examination of Audi's quattro technology tailored for a tech-savvy audience.
Letting the audience take the driver's seat through different eras of quattro technology, this unique experience played a custom video on-site and sent it as a shareable for social media.
